Usb Company

Why not surprise your staff or key clients this year with a credit-card sized USB Stick?

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Christmas is coming, the goose is getting fat, and after a long year searching for a credit card USB Stick that doesn’t have a permanently sticking out connector (risk of snapping) or a rotating connector (breaks up your picture), USB Company are proud to announce our new product, the USB Stealth Card.

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Featuring full colour printing, a retracting USB connector on the underside (so no risk of snapping or distortion to your branding) and a smooth plastic finish, the Stealth Card slots perfectly into your wallet.

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This is the perfect time of year to send a Stealth Card. With Christmas around the corner, people are receiving the other type of card every day. Pretty soon their shelves will be full of them. Sending a Stealth card can really catch people’s eyes and get them talking about them. Not only that, but with its slim line design, it will even fit nicely inside an envelope with a more traditional card.

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Already planned your Christmas promotional spending? That’s okay, as credit card based USB Sticks are still relatively new to the market. Chances are if you send out a Stealth Card in the New Year, it’ll still be the first USB Stick in their wallet, putting your brand alongside the things they hold dear, such as their money and pictures of their family!

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What will your card say about you?

With Christmas just around the corner, we’re all looking for those perfect gifts. Here at USB Company, we feel we may just have the answer.

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A stunning blend of tradition and gadgetry, the USB Incenti-Pen combines the usefulness of a ballpoint pen, something everyone keeps a few of on their desk, with a high speed USB 2.0 memory stick. Send one or the other and you may win a bit of valuable desk space, and put a small smile on the recipient’s face, but combine the two and you’ve just given them a conversation piece; something that they will show their friends, family and colleagues.

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One idea we like is to go for the Red Incenti-Pen, with either a Snowman or Christmas Tree printed on it, along with “Merry Christmas from”, followed either by your company name, or better yet, your logo. Alternatively, perhaps brand your company logo on one side of the pen, while having a festive theme on the other?

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With 1GB or more of memory, the Incenti-Pen also makes an excellent gift for your own staff. You might even be generous enough to skip the company logo all together, and just send them a nice festive Christmas pen / USB stick. Then again, if they are getting incenti-pens for Christmas, they should be proud enough to work for you to want the logo!

Have a look at your desk. There are three things I can guarantee you have there.

1) A mouse mat.

2) A mouse.

3) A pen.

While we don’t do mouse mats here at USB Company, we do both USB mice and USB Pens.

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Think about it. Who doesn’t have a mouse or a pen on their desk? And yet so many people will have a few cheap BIC pens, or perhaps even a cheap pen with a logo on it. If they have a premium looking “business” pen though, it’s almost certainly made by one of the big makes. What a waste of premium advertising space! Not to mention the fact that if they have a USB Stick in their pen, they are sure to use it. That means your catalogue will always be quite literally at their fingertips!

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And as for the mouse, how many of you have anything but “Dell”, “Logitec” or “Microsoft” plastered across your mouse. How many of your customers have the same problem? A lot of them will spend upwards of 90% of their day at their desk, with the mouse sitting in their peripheral vision. That’s a great place for your logo to be sitting, constantly reminding them to buy your products.

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So, why not put your logo onto some of the best advertising real estate in existence, your customer’s desks?

If I could sell you a brand new £50 note, for the bargain price of £20, you’d bite my hand off, wouldn’t you?
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Well, I can. Sort of…
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You see, USB Sticks aren’t just a way to keep your customers happy, to build or sustain your brand image or get a new product out there. They can also drive sales. And of course, more sales means more money.
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Why not try offering a free USB Stick with every order over £50 this month? Or a free USB Stick if you reccomend a friend and they in turn spend over £50? Perhaps you could offer a range of incentives, matching memory size to the amount spent? Stand out from the crowd by using promotional gifts in a different way, to actually increase the bottom line now, rather than just building for the future.

Of course, the question has to be “Will offering a free USB Stick make my customer spend more than they usually would? Or spend money when they’d usually wouldn’t?”
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To answer the first part, I have four words for you. Amazon Super Saver Delivery. How often have you wanted a £5 book, but ended up spending £15 just to qualify for the chance to have it delivered free? The answer for me has to be “More often than I’d admit”. Now if they can make someone treble their spending to qualify for a £2 saving, what could a USB Stick make someone spend? Far more than it would cost you to buy it in, I’d wager.
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As for the second part, how often have you been browsing through a catalogue, walking down the high street or surfing the internet, not intent on buying anything, when the offer of a free muffin with every coffee, a free cookie with every sub of the day or free songs with the latest Ipod has drawn you in?
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Meanwhile, even the customers that would have bought enough to qualify for the free USB Stick aren’t a loss. After all, it’s still going to build their loyalty to you, make them feel appretiated, and acts as a brilliant way to deliver a new catalogue or showcase a new product launch to them by additionally preloading something onto the sticks.
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USB Sticks really are win-win.

Did you know that major retailers (such as Ikea or Argos) regularly use over one hundred thousand tons of paper every year on marketing tools, such as catalogues and promotional flyers? Or that around 4.5 billion trees are cut down every single year, just for the production of paper? Or that the paper industry is the 3rd largest emitter of greenhouse gasses in the world? .

At the same time, around 40% of our waste burdon tends to be paper. 40% of what we throw away. What does that suggest happens to all these flyers, catalogues and other materials? . Why not try offering customers a catalogue on a USB stick? Or your students their course materials on usb rather than in thick folders that will end up at the top/bottom (delete as appropriate) of their wardrobe? Why not file internal reports on USBs rather than in giant stacks of paper that’ll end up in the shredder tomorrow, and the bin the day after? .

And why not go one step further, and look into buying some of our eco-usbs for the job? Made from bamboo, probably THE most renewable sources of wood on the planet, they are both renewable and environmentally friendly in production, and save the planet one tree at a time by keeping all your documents in an electronic form. . What do you have to lose? Other than Earth, of course. .

One thing we have a lot of in this office is USB Sticks. However, most of them are our own. The other thing we have a lot of is catalogues, none of which are ours. So, what’s the difference?

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Well, for one thing, catalogues are generally 30CM long, 20cm wide and… Wait, maybe that’s a bit too obvious? What’s not so obvious may be the difference they can make to your business.

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What do you do when you receive a new catalogue? Personally, I have a very clever filing system. The ones that look sort of interesting go into the bottom draw, until I finally get around to cleaning it out. One or two superb ones may make it onto my desk, to eventually be glanced at when bored. The others go straight in the bin.

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Now, compare that to a USB Drive. Who would throw a USB Drive in the bin? The first thing you do is plug it in, che3ck the memory, and have a browse through what’s on it. Then it goes on the keyring, in the pocket or next to the monitor. It’s prime advertising real estate, right there on your best prospect’s desk, on his keys, or in her purse. Where else would you want your name? Not only that, but your catalogue is also there, weightlessly sitting in their pocket, by their side, or more often than not, plugged into their computer. With it around, all the time, you can be sure it’ll be in reach if they ever need anything. You can also be fairly sure they will have at least browsed through it once. Curiosity killed the cat, but it also led them to open that .pdf on the stick and have at least a quick look through.

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So, where do you want your logo? Decorating their bin or sitting on their desk for all to see?

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