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  May 7, 2009

Using USB Drives to Brand Your Business


One of the secrets to building a successful business is to create a strong relationship between you and your customer base. Good customer service, a solid product or service and attractive pricing are just a few of the many components of developing a sustainable brand.

But there are other pieces of the puzzle that need to be put into place. That includes smart marketing and advertising. Getting your name out in front of your customers is vital to your success in getting and keeping customers for your business. A customer must see your marketing message an average of nine times before they will remember it.
One of the least expensive ways to get your name out in front of current and prospective customers is the use of USB flash drives. Imprinted with your logo, they go everywhere your customer does.

Why are USB flash drives such a smart choice?

First, is its usefulness. Think of a USB flash drive as a portable version of your computer. Your customers can take the drive anywhere they go, sharing photos, files, videos and music from their office or home with their friends, family and associates.

Second, it sends a message that you value their business. A USB flash drive tells your customers that you care about them. It provides them with a secure, flexible and highly valued way for them to safely and securely store and share data.

Finally, a promotional USB flash drive gets your name out front of your customers and everyone they come into contact with. The drive can come with a lanyard, a keychain or even fit in their wallet, ready at a moment’s notice to be called into action. And as it is, your logo is there for all to see, imprinted right on the side of the drive.

A USB flash drive can also offer you one other thing no other promotional item can. You can preload your marketing information onto the drive, giving your customers access to your sales information, catalogs, pricing sheets and contact information.

We’d like to see a pen or a coffee mug do that!